Corporations

25th Anniversary

Crisis Line: 651.772.1611

Corporations

Why should your company support a nonprofit community organization?

76% of those surveyed in 1997 (Roper/Cone survey) stated that they would switch to brands or retailers that support a cause that they care about. Percentages were even higher for parents of young children and women, aged 18-49.
1/3 of the public bases its purchasing decisions on the causes companies support.
46% of consumers said they would switch brands to support a manufacturer that donates to charitable causes.
Relationships between marketing departments and nonprofit organizations are mutually beneficial. The nonprofit gains funds and exposure while the company markets its product.

Why is it important to support a Latino organization serving the Latino community?

A rapidly increasing market

The U.S. Census Bureau estimated the total number of Latinos in the country to be 37 million in mid-2001, up 4.7% from the actual census headcount of 35.3 million in 2000. Latinos account for 13% of the total U.S. population.¹
The buying power of Latinos will nearly triple between 1997 and 2010-from $356 billion to $965 billion.

A virtually untapped market

In 1995 none of the top ten advertisers directed more than 4% of their marketing budget to the Latino population.
The Latino market is young; the median age is 26 years versus 34 years of age for the general population.

Trends within Latino cultures

Latinos are traditionally more conservative and more brand loyal than other groups.
They are committed to family, religion, and heritage and have a high work ethic.
There is a high level of loyalty to Latino spokespersons, sponsors, and celebrities.

Why should you support Casa de Esperanza?

We are effective in mobilizing the community to end domestic violence.
We believe that Latino communities have the power and responsibility to end domestic violence. We believe that Latinas know what is best for them and are able to act on behalf of themselves-our role is to support them and connect them with resources and information.
We are true to our mission and understand our role and niche.
We have more than twenty years of history serving Latinas.
Our work is based on the reality of Latinas' lives; we focus on prevention as well as intervention.
We teach youth about healthy relationships-without violence.
We are the only Latina organization in the Twin Cities that works solely to end domestic violence.

How can you support Casa de Esperanza and the Latino community while achieving your corporategoals?

Utilize creative strategies both to promote your organization and support the work of Casa de Esperanza, e.g., sponsor Latin Renaissance; give 5% of your profit on the sale of an item to Casa de Esperanza; work with us on a joint marketing plan; plan a fundraiser to benefit Casa de Esperanza.
Provide incentives for your employees to become involved in volunteer opportunities.
Provide in-kind technical or creative assistance.
Provide grant money or begin an endowment fund.
Utilize marketing funds to promote specific projects that you are sponsoring.

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¹ "Hispanics pass blacks as nation's largest minority." Star Tribune 22 Jan. 2003. www.startribune.com/stories.